It was challenging enough for the St. Louis football Cardinals to cover receiver Lance Rentzel when quarterbacks the likes of Don Meredith and Roger Staubach threw to him. Then halfbacks started heaving passes and more bedlam ensued.
On Thanksgiving Day in 1967, when the Cardinals faced the Cowboys at the Cotton Bowl, Dallas’ big-play receiving duo of Rentzel and Bob Hayes shredded the defense. Hayes had four catches for 110 yards and two touchdowns. (He also returned a punt 69 yards for a score.) Rentzel had five catches for 145 yards and two touchdowns.
The play that broke the game open was a 74-yard touchdown pass from halfback Dan Reeves to a wide-open Rentzel in the third quarter. As Rentzel recalled to the Fort Worth Star-Telegram, “I said to myself, ‘If you drop this one, keep going.’ I would have, too. Right up the stairs, through the stands and far away.”
Dallas rolled to a 46-21 victory. Video and Stats
(St. Louis wasn’t alone in being fooled by Dallas’ halfback option play. A month later, on Dec. 31, 1967, in the NFL championship game at Green Bay, Reeves completed a 50-yard touchdown toss to Rentzel. Video and Stats)
By 1969, a knee ailment limited Reeves’ availability, but the halfback option remained prominent in the Dallas playbook. In the season opener, two rookies, quarterback Roger Staubach and halfback Calvin Hill, made their NFL debuts against the Cardinals at Dallas. Rentzel caught touchdown throws from both.
In the first quarter, Rentzel beat cornerback Lonnie Sanders and connected with Staubach on a 75-yard touchdown reception.
Clinging to a 7-3 lead late in the third quarter, the Cowboys called for Hill to throw. As a Yale senior, the former high school quarterback threw the halfback option pass for four touchdowns.
“It should have come as no surprise to the Cardinals that (Hill) could throw, but it did,” Robert Morrison of the St. Louis Post-Dispatch noted.
Rentzel got behind safety Larry Wilson and Hill found him for a 53-yard touchdown. “How’d you like that spiral?” Hill said to the San Antonio Light. “It usually doesn’t do that in practice.”
Dallas won, 24-3, prompting Cardinals head coach Charley Winner to moan to the Star-Telegram, “They caught our guys with their pants down.” Video and Stats
Unfortunately for Rentzel, getting caught with his pants down became a more serious matter.
Golden boy
Thomas Lance Rentzel was raised in Oklahoma City. His father, Delos Rentzel, served as chairman of the Civil Aeronautics Board and Undersecretary of Transportation when Harry Truman was president. In 1948, Delos Rentzel ordered an end to segregation at Washington’s National Airport, where blacks were barred from the restaurant and coffee shop, the New York Times reported.
Lance Rentzel excelled in academics, athletics and music. He was an accomplished pianist. Accepted to Ivy League schools, Rentzel instead chose the University of Oklahoma because he wanted to play football for head coach Bud Wilkinson.
The experience was eye-opening.
In his book “When All the Laughter Died in Sorrow,” Rentzel described an Oklahoma practice session: “I saw two players lose every bit of salt in their bodies and cramp up into coils of agony. They were rushed to the hospital. I saw another guy go crazy. He’d been knocked out and had been revived with smelling salts. When they stood him up on his feet, he went for Coach Wilkinson and began cursing him, then actually attacked him with his fists. The practice went on and on as though none of this were taking place … The regimen made us think we were prisoners on Devil’s Island. The pressure was tremendous.”
Rentzel found time for fun, though. As a sophomore in 1962, he wasn’t on the football travel squad. On the day before Oklahoma played Texas at the Cotton Bowl, Rentzel hitchhiked with friends to Dallas. “I didn’t want to miss the parties,” he recalled to William Gildea of the Washington Post.
At the game the next day, he was told he could suit up and watch from the sidelines. What he saw was Texas stuff Oklahoma’s running attack. Determined to spread the Texas defense, Wilkinson looked for a pass-catching threat. To Rentzel’s surprise, the coach sent him onto the field. Rentzel caught two consecutive passes _ the first for 38 yards and the next for 34 yards and Oklahoma’s only touchdown.
Troubling time
The Minnesota Vikings took Rentzel in the second round of the 1965 NFL draft. After trying Rentzel at running back early in training camp, Vikings head coach Norm Van Brocklin made him a receiver and also used him to return kickoffs. The rookie returned a kickoff 101 yards for a touchdown against the Baltimore Colts.
The Vikings had high hopes for Rentzel, but then came some disturbing behavior.
During Rentzel’s second NFL season in 1966, he was charged with having exposed himself to children on three occasions in St. Paul’s Highland Park area, the Minneapolis Star-Tribune reported. On Oct. 4, Rentzel, 22, pleaded guilty in St. Paul municipal court to a reduced charge of disorderly conduct, a misdemeanor, with no jail time. Judge James Lynch ordered psychiatric care.
Change of scene
The Vikings traded Rentzel to the Cowboys for a third-round draft choice. No one mentioned the St. Paul trouble. Instead, Rentzel cultivated an image of a glib, charming playboy. He was the Cowboys’ self-described “social chairman.” As the Post-Dispatch noted, “Disciplinary fines became so routine that Rentzel gave coaches $500 at the start of a season to apply to future fines.”
According to the Star-Telegram, a rookie receiver, Dennis Homan, said, “When I came to camp, I asked which receiver’s moves I should watch and they told me Rentzel. I watched his moves for three days and three nights. The days were OK, but the nights like to have killed me.”
Rentzel’s nightlife seemed all right with Cowboys management as long as he was catching passes and scoring touchdowns. As general manager Tex Schramm said to the Star-Telegram, “He’s young, single and good looking. What do you expect? There’s a difference between a guy going out and having fun, and one that goes out and has fights and is in trouble.”
In 1967, Rentzel was the team leader in receptions (58). The next year, ex-Colt Raymond Berry joined the Cowboys as receivers coach and sharpened Rentzel’s pass routes. Rentzel thrived, leading Dallas in receptions (54), receiving yards (1,009) and yards per catch (18.7), but his football feats took a backseat to his man-about-town persona. As Fort Worth writer Frank Luska put it, “Rentzel was stuck with the reputation that he’d rather chase a skirt than a football, that he’d rather make a pass than catch one.”
Living large
In May 1968, Rentzel met actress Joey Heatherton in Los Angeles during rehearsals for her summer TV show on NBC. Following a whirlwind courtship, they married on April 12, 1969, at St. Patrick’s Cathedral in New York City. Ushers in the wedding party included three of Rentzel’s football teammates _ Don Meredith, Craig Morton and Ralph Neely.
The year was gratifying for Rentzel on the football field, too. In 1969, he led the NFL in touchdown receptions (12) and yards per catch (22.3).
Then his demons reappeared.
Repeat offender
On Nov. 30, 1970, Rentzel was arrested on a charge of having exposed himself to a 10-year-old girl in Dallas. He pleaded guilty to indecent exposure and was sentenced to five years probation and mandatory psychiatric care. Judge John Mead could have sent Rentzel to prison but took into consideration no prior felony conviction. “I plan to work with my doctor until the problem is resolved,” Rentzel said to the Associated Press. “I promise that.”
In the book “When All the Laughter Died in Sorrow,” a psychiatrist described Rentzel’s behavior as “less an affliction than it is an impairment of maturation in a rather small area of personality.”
A month after his sentencing, Rentzel was traded to the Los Angeles Rams for Billy Truax and Wendell Tucker. That same day, the Cowboys dealt Pettis Norman, Tony Liscio and Ron East to the San Diego Chargers for Rentzel’s replacement, receiver Lance Alworth.
Joey Heatherton filed for divorce in September 1971 and it became final in 1972.
Life after football
After his second season with the Rams, Rentzel was arrested in a Los Angeles police raid and charged with possession of marijuana. He pleaded guilty and was suspended “for conduct detrimental to the NFL.”
Rentzel sat out the 1973 season, got reinstated in May 1974 and played a final season with the Rams that year.
“I had to realize that you can learn by mistakes,” Rentzel said to the Minneapolis Star-Tribune. “I had to realize that no matter what happens to you or me or anyone else, the sun has a good track record for rising again tomorrow.”
Rentzel, who graduated from Oklahoma in 1965 with a degree in mathematics and an interest in computer science, relocated to the Washington, D.C. area, remarried and worked for a computer company before becoming a government contractor in technology. He was 82 when he died on June 7, 2026.
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