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Dizzy Dean always could talk a good game, so given the choice of being a coach or a broadcaster, the former Cardinals ace grabbed the microphone.

Eighty years ago, on July 7, 1941, Dean quit as Cubs coach and signed a three-year deal with Falstaff Brewing to call Cardinals and Browns home games on St. Louis radio station KWK.

“I can make enough in radio in three years to put me on easy street,” Dean told The Sporting News. “There is no future coaching in baseball.”

Desperate measures

Dean made a dazzling debut in the majors with the Cardinals in 1930 and went on to become one of the game’s best and most popular players. He led National League pitchers in strikeouts four times and had 30 wins for the 1934 Cardinals, plus two more in the World Series.

A right-hander, he was 27 when he injured his pitching arm in 1937. A year later, in April 1938, the Cubs sent $185,000 and three players to the Cardinals to acquire Dean.

“When the Cubs purchased Dean, they said they made the move with their eyes wide open,” The Sporting News noted. “They knew his arm was bad, but were confident that proper treatment would take care of everything. It didn’t.”

Dean was 7-1 in 1938 for the National League champion Cubs and 6-4 in 1939, but his arm ached and his availability was limited.

In June 1940, with his ERA for the season at 6.18, Dean, 30, accepted a demotion to the Cubs’ Tulsa farm club.

“Diz is supposed to have made the suggestion,” The Sporting News reported. “He told club officials he wanted to develop a new sidearm delivery.”

The Cubs assigned scout Dutch Ruether, a former big-league pitcher, to work with Dean at Tulsa. “It will be Ruether’s job to keep an eye on Dean’s conduct and assist him in his professed aim to master the sidearm delivery,” The Sporting News reported.

Dean returned to the Cubs in September but “still had the nothing ball,” according to the Chicago Tribune. He was 3-3 with a 5.17 ERA for the 1940 Cubs. All three losses were to the Cardinals.

Different role

Dean, whose top salary as a player was $25,000 in 1935 with the Cardinals, signed with the Cubs for $10,000 in 1941, according to The Sporting News.

Cubs manager Jimmie Wilson, a former catcher who was Dean’s teammate with the Cardinals, endorsed the signing, saying Dean provided the club with “color and pep.” Wilson indicated he’d start Dean against second-division opponents. “Whatever he wins is gravy,” Wilson told The Sporting News.

On April 25, 1941, Dean started against the Pirates, pitched an inning and gave up three runs. Boxscore

“The arm simply went dead and the best doctors in the country couldn’t fix me up,” Dean told the St. Louis Star-Times.

Dean, 31, wrote a letter to Cubs general manager Jim Gallagher, asking to be placed on the voluntary retirement list.

“I have tried everything I know about to get my arm in shape, and this is a step I deeply regret having to take,” Dean wrote. “I sincerely and gratefully appreciate the many kindnesses the club have extended me. I only hope some day, some way, I may be able to repay in part, at least, the debt I owe it.”

On May 14, 1941, the Cubs gave Dean his unconditional release and then signed him to be a coach.

“Dean’s wife had urged him to retire for several weeks before he took the step that made him a coach,” the Chicago Tribune reported.

According to The Sporting News, “Arrangements were made for the remainder of his season’s salary to go into an annuity and a new salary was agreed for the coaching job.”

Follow the money

Dean’s coaching role primarily was to “pitch batting practice and lead cheers in the dugout,” the Chicago Tribune noted.

After a couple of weeks, The Sporting News declared, “Dean is taking his new job as coach as seriously as Diz could be expected to take anything.”

On June 6, 1941, Dean was ejected from a game at Brooklyn for arguing that Dodgers batter Billy Herman interfered with a throw from catcher Clyde McCullough. After being tossed, Dean headed for the clubhouse but returned and had to be chased a second time, The Sporting News reported. League president Ford Frick punished Dean with a $50 fine and five-day suspension. Boxscore

Three weeks later, Cubs first-base coach Charlie Grimm resigned to become manager of a farm team in Milwaukee and Dean replaced him.

Dean was the first-base coach for two weeks before he, too, resigned to accept the offer to become a broadcaster in St. Louis.

According to The Sporting News, Dean would be paid $5,000 to broadcast for the remainder of the 1941 season and $10,000 per season for the next two years.

“I only hope I’m as great an announcer as I was a pitcher,” Dean said to national columnist Walter Winchell.

Meet me in St. Louis

After attending the 1941 All-Star Game in Detroit, Dean boarded a train to St. Louis to begin his broadcasting job. When he arrived at Union Station at 8 a.m. on July 9, he was greeted by a band playing and a welcoming committee of about 300 people, the St. Louis Globe-Democrat reported.

Arriving on the train with Dean was Joe DiMaggio, who played in the All-Star Game and was joining the Yankees in St. Louis for a series with the Browns.

According to the St. Louis Star-Times, “A parade was formed and Dizzy was taken to the Park Plaza hotel for a breakfast reception. DiMaggio joined in the festivities.”

Dean’s first broadcast on KWK was the July 10 game between the Yankees and Browns at Sportsman’s Park. He joined sportscasters Johnny O’Hara and Johnny Neblett in describing the 1-0 Yankees victory. The game was called after five innings because of rain, but DiMaggio got a single in the first, extending his record hitting streak to 49 games. Boxscore

Dean was an immediate hit that summer. The Sporting News credited him with attracting “many new listeners because of his conversational style.”

Some examples of Dean’s style:

_ On the inability of Red Sox pitcher Mickey Harris to throw strikes: “A pitcher can’t pitch that way in the majors, or in the minors either, and parade up to the cashiers window every first and fifteenth.”

_ On Red Sox slugger Ted Williams: “I don’t know if Ted’s got a nickname, but I’m going to give him one: Goose. That’s what he looks like to me _ tall, skinny, loose-jointed.”

_ On batters who complain about an umpire’s strike zone: “It just don’t do you any good to think when you’re up there hitting that the ump has given you a bum call. The ump does his thinking first and that settles it all.”

Dean went on to have a long career in broadcasting, including national telecasts for ABC and CBS.

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Harry Caray built a broadcast career in St. Louis based on baseball and beer, but his relationship with the Anheuser-Busch brewery became as flat as a cup of Budweiser left outside in the summer sun.

On Oct. 9, 1969, Caray, the voice of the Cardinals for 25 years, was fired by the sponsor of the broadcasts, Anheuser-Busch.

Caray said he wasn’t told why he was fired.

Cardinals owner Gussie Busch, president of Anheuser-Busch, said the brewery’s marketing department recommended Caray’s dismissal.

In his 1989 book, “Holy Cow,” Caray scoffed at widespread speculation his departure came because he was having an affair with the wife of an Anheuser-Busch executive.

“At first, these rumors annoyed me,” Caray said. “Then they began to amuse me. They actually made me feel kind of good. I mean, let’s face it … I wore glasses as thick as the bottom of Bud bottles, and as much as I hate to say it, I was never confused with Robert Redford.”

Wild about Harry

In 1945, Caray, a St. Louis native, began broadcasting Cardinals games on radio station WIL. Griesedieck Brothers Brewery was the sponsor. Caray and former Cardinals manager Gabby Street formed the broadcast team.

Cardinals games also were broadcast on two other radio stations then. Johnny O’Hara and former Cardinals pitcher Dizzy Dean called the games on KWK. On KMOX, the broadcast team was France Laux and Ray Schmidt.

Caray’s colorful broadcasting style made him popular. In 1947, the Cardinals chose Griesedieck Brothers Brewery as the exclusive broadcast sponsor and Caray’s career soared.

In his book “That’s a Winner,” Cardinals broadcaster Jack Buck said, “In the Midwest, no announcer has been more revered or respected than Harry. He told it like he thought it was, and that’s different from telling it like it is. He never hesitated to give his opinion … He had the guts to do it. That was his style.”

In February 1953, Anheuser-Busch purchased the Cardinals and took over sponsorship of the broadcasts. Caray went from pitching Griesedieck Brothers beer to advertising Anheuser-Busch products.

Anheuser-Busch sales increased, and Caray and Gussie Busch became pals.

“Harry and Gussie Busch were close friends,” said Buck. “They used to drink and play cards at Busch’s home at Grant’s Farm.”

Said Caray: “Gussie and I rarely talked about baseball. Ours was not a business relationship. It was social.”

When Caray was struck by a car and severely injured in November 1968, Busch gave him use of a Florida beach house to recuperate during the winter. Caray made a triumphant return to the broadcast booth in the Cardinals’ 1969 opener.

Trouble brewing

A few months into the season, speculation about Caray’s job status became a hot topic in St. Louis. In August 1969, Pirates broadcaster Bob Prince told the Pittsburgh Post-Gazette he was offered a five-year contract for “excellent money” to join KMOX.

Prince decided to stay with the Pirates’ broadcast team, but Caray was worried. Gossip about Caray’s alleged womanizing was rampant, so he met with Gussie Busch to talk about it. In his book, Caray said Busch laughed and told him, “You’ve got nothing to worry about.”

In September 1969, before he went on a trip to Europe, Busch told Caray “to keep his mouth shut” about his concerns until Busch returned, Buck said.

On Sept. 20, 1969, the Cardinals, whose hopes of qualifying for the postseason were fading, played the Cubs in Chicago when a journalist informed Caray of a report saying he would be fired. During the game broadcast, Caray told his audience, “The Cardinals are about to be eliminated and apparently so am I.”

According to Buck, Busch was livid with Caray for making the remark and for disobeying his edict to stay mum.

The ax falls

On Oct. 2, 1969, before the Cardinals played their season finale at St. Louis, Caray said he approached Buck, his broadcast partner since 1954, and asked him, “Do you know something I should know?”

Caray said Buck revealed he had been asked by Anheuser-Busch publicist Al Fleishman and KMOX general manager Robert Hyland to recruit other broadcasters. In his book, Caray said he and Fleishman “had been enemies for decades” and Fleishman wanted Caray fired.

A week later, Caray was at the Cinema Bar in downtown St. Louis on a Thursday afternoon when the bartender told him he had a phone call. An Anheuser-Busch advertising executive, who knew Caray’s hangouts, was on the line. The ad man informed Caray, 55, he was fired and Buck would replace him as head of the Cardinals broadcast team.

“I’m bruised, I’m hurt and I feel badly about it,” Caray said to the Post-Dispatch.

Caray also was miffed he didn’t hear about the decision from Gussie Busch. “You’d think after 25 years they would at least call me in and talk to me face to face about this,” said Caray.

Buck said, “I had nothing to do” with the decision to fire Caray.

“I always wanted to be No. 1 on the broadcast team,” Buck told the Post-Dispatch, “but not at the expense of Harry or anyone else.”

Special order

On his way home, Caray stopped at Busch’s Grove restaurant in the suburb of Ladue _ despite its name, the restaurant wasn’t affiliated with Anheuser-Busch _ and “decided to get some revenge,” he said.

Caray ordered a Schlitz, a beer made by an Anheuser-Busch rival. The restaurant didn’t carry the brand, so the bartender went across the street to a liquor store and bought cans of Schlitz.

As news photographers and television cameramen arrived, Caray posed with a can of Schlitz in his hand and “drew applause from a large number of patrons,” the Associated Press reported.

The bartender made several runs to the liquor store to stock up on Schlitz because customers kept ordering the beer in support of Caray, according to the Associated Press.

“I thought it was funny at the time because I was angry and hurt,” Caray said. “It seemed like the right gesture to make, but now I realize it was petty.”

After former players Bill White and Elston Howard each rejected a chance to join Buck in the Cardinals booth, Jim Woods, who did Pirates games with Bob Prince, was hired to be Buck’s broadcast partner.

According to the Cincinnati Enquirer, the Reds were interested in Caray. Their general manager, Bob Howsam, was the Cardinals’ general manager from August 1964 to January 1967. “You know Harry and I are good friends,” Howsam said.

Instead, Caray joined the Athletics broadcast team in 1970. He left after one season, went to the White Sox and capped his career with the Cubs, for whom he hawked Budweiser with the line, “I’m a Cubs fan and a Bud man.” Video

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Dodgers president Larry MacPhail, accustomed to rocking the status quo, was the first executive in the major leagues to go to bat for television.

On Aug. 26, 1939, a big-league baseball game was televised for the first time when NBC aired the opener of a doubleheader between the Reds and Dodgers at Ebbets Field in Brooklyn.

MacPhail, an innovator who introduced night games and yellow baseballs to the big leagues, approved the experiment to televise a Dodgers game when the opportunity was presented to him by team broadcaster Red Barber.

Today, television is as much a part of baseball as bats and gloves, but in 1939 the medium barely was part of American culture.

Greatest showman

MacPhail, a lawyer and colleague of Cardinals executive Branch Rickey, worked in the Cardinals’ system as president of their Columbus, Ohio, farm club before getting to the big leagues as general manager of the Reds in 1934. MacPhail installed lights at Cincinnati’s Crosley Field and introduced night baseball to the big leagues on May 24, 1935, when the Phillies played the Reds.

In 1938, MacPhail became general manager of the Dodgers and was promoted to team president a year later. MacPhail chose Leo Durocher, the fiery former Gashouse Gang Cardinals shortstop, to manage the Dodgers and brought Barber to Brooklyn from Cincinnati, where they had worked together with the Reds.

Barber’s folksy Southern charm and catchy phrasing on his Dodgers radio broadcasts entertained and attracted listeners. According to The Sporting News, Barber in 1939 helped “to establish a record attendance at Ebbets Field by the interest he aroused in the team.”

Modern technology

Television sets were demonstrated to the American public at the New York World’s Fair in 1939. A television set cost about $600, the same price as a new car.

The U.S. had fewer than 500 television sets in 1939 and most were in New York City, but advancements rapidly were occurring. In April 1939, Franklin D. Roosevelt became the first U.S. president to have a speech televised. A month later, in May 1939, a college baseball game featuring Princeton and Columbia was televised. A heavyweight bout between Lou Nova and Max Baer was televised in June 1939.

Alfred Morton, a NBC vice president in charge of their fledgling television division, was looking for more opportunities to test the technology. He called his friend, Barber, and asked whether he thought MacPhail would allow NBC to televise a major-league game from Ebbets Field. Barber agreed to find out.

In his 1968 book, “Rhubarb in the Catbird Seat,” Barber said he went to MacPhail’s office and said, “Larry, would you like to be the first man ever to put on a television broadcast of a major-league baseball game?”

MacPhail replied simply, “Yes.”

Barber said MacPhail didn’t charge NBC any rights fees. He only asked for the network to install a television set in the Ebbets Field press room so club officials and media could watch the telecast.

New world

In August 1939, NBC”s New York station, W2XBS, was on the air for four hours a day (2:30 p.m. to 4:30 p.m. and 8:30 p.m. to 10:30 p.m.) and five days a week (Wednesday through Sunday).

“Television then was on about the same level of speculation as a trip to the moon is now,” Barber said. “It was feasible, within reach, about to happen, actually happening, but, even so, it was still away out in the future.”

Barber was chosen to be the broadcaster for the Saturday afternoon telecast from Ebbets Field. Only the first game of the doubleheader was televised.

NBC set up two cameras. One was near the visitors’ dugout on the third-base side and the other was on the second deck behind home plate.

Barber did his announcing from a seat among the fans in the upper deck behind third base because the radio broadcast was being done from the press box booth.

“I had to guess which way the camera was pointing, and I never knew for sure what was on the picture,” Barber said. “Burke Crotty was the director and every once in a while he would holler at me through the earphones that the camera was on second base now, or it was on the pitcher.”

Barber ad-libbed commercials for the three telecast sponsors _ Wheaties, Mobil Oil and Ivory Soap.

“They put the camera on me and I held up a box of Wheaties and poured them in a bowl,” Barber said. “I took a banana and a knife and I sliced the banana onto the Wheaties. Then I poured in some milk and said, ‘That’s the breakfast of champions.’

“I put on a Mobil service station cap and held up a can of oil. For Ivory Soap, I held up a bar of soap.”

After the Reds won the game, 5-2, before 33,535 spectators, Barber did television’s first postgame show on the field, interviewing Durocher, Reds manager Bill McKechnie, Dodgers first baseman Dolph Camilli and Reds pitcher Bucky Walters. Boxscore

“I got Camilli to show his hands on camera,” Barber recalled. “I had always been much impressed with the size, the agility, the dexterity, the grace, the beauty, the strength of Camilli’s hands.”

That’s entertainment

Public response to the telecast was “instantaneous and amazing,” according to The Sporting News.

The Television Building at the World Fair, which showed the telecast, had to shut its doors because the crowd wanting to get in was so great. A Broadway theater which showed the game on its television set “was swamped” with curious viewers, The Sporting News noted.

International News Service marveled at how the game could be seen by television viewers “as far as 50 miles away” from Brooklyn.

As for the quality of the telecast, International News Service reported, “At times, despite the great speed of play, the baseball was visible in the television image, particularly when pitchers Luke Hamlin and Bucky Walters resorted to slower delivery, or when the batter drove out a hit directly away from the iconoscope camera.”

According to The Sporting News, “The players were clearly distinguishable, but it was not possible to pick out the ball.”

On Sept. 30, 1939, a college football game between Waynesburg and Fordham was televised. A NFL game featuring Philadelphia and Brooklyn was televised a month later.

About 2,000 television sets were in use in the U.S. by 1940, but World War II slowed development because people and resources were needed for the military effort. At the close of World War II in 1945, there were 7,000 television sets in the U.S. and nine stations on the air. By 1960, the number of TV sets nationwide was 52 million.

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Five months after he suffered multiple injuries when struck by a car, Harry Caray returned with a flourish to broadcast the season opener for the Cardinals.

On April 8, 1969, when the two-time defending National League champion Cardinals opened the season against the Pirates at St. Louis, Caray called the game from the Busch Memorial Stadium broadcast booth.

Caray’s appearance was a testament to his determination to recover from compound fractures of both legs, a broken right shoulder, a broken nose and facial cuts and he made certain his comeback was noticed. Given center stage as emcee for pre-game ceremonies on the field, he put on a performance for the audience.

Road to recovery

At about 1:15 a.m. on Nov. 3, 1968, Caray, 51, was hit by a car while he attempted to the cross the street outside the Chase Park Plaza Hotel in St. Louis.

Caray’s injuries were disabling and he spent several weeks in a St. Louis hospital. After his release just before Christmas in 1968, Caray went to Florida and continued his recuperation near St. Petersburg at the beach house of Cardinals owner Gussie Busch.

In his 1989 book “Holy Cow!,” Caray said he was under the care of a male nurse at Busch’s residence and dutifully did isometric exercises daily. According to The Sporting News, he also did a daily radio show from the beach house for St. Louis station KMOX.

Though both legs were in casts, Caray said in his book, “I managed to keep myself entertained. I had a lot of friends there and they were always coming by the house or taking me out to restaurants. I could get around in a collapsible wheelchair.”

In early February 1969, Caray went to St. Louis to be evaluated by his doctors. He convinced them to remove the casts from his legs and returned to Florida as the Cardinals were arriving in St. Petersburg for spring training.

“I was determined to get myself in shape right along with the players,” Caray said.

Caray reported daily to Cardinals trainer Bob Bauman at the club’s spring training facility. “Caray has spent more time in the rubbing room than the adhesive tape,” The Sporting News noted.

Said Caray: “I worked hard, kept on the leg exercises and by the end of spring training I had advanced from crutches to canes to the point where I didn’t really need anything to help me walk.”

Ribbed at roast

On April 7, 1969, on the eve of the Cardinals’ opener, Caray was the guest of honor at the annual Knights of the Cauliflower Ear banquet at the Stouffer’s Inn in downtown St. Louis. The event was similar to the famous Friars Club roasts where the guest of honor was expected to be skewered, or “roasted,” by colleagues.

According to the St. Louis Post-Dispatch, Caray used a cane to maneuver his way around the banquet hall.

Jack Buck, Caray’s Cardinals broadcast partner, was master of ceremonies for the event and delivered several zingers at the guest of honor.

“What nice things can I say about Harry that you haven’t heard from the man himself?” Buck said in his opening remarks.

Referring to Caray getting hit by a car, Buck said to the audience, “What can I say to make you believe I didn’t do it?”

As the event ended, Buck told the crowd, “Please drive carefully. Harry’s walking again.”

St. Louis showman

The Cardinals opened the 1969 season on a Tuesday night.

When Caray emerged from the dugout to begin the pre-game ceremonies at home plate, he used two canes to walk onto the field. He received polite applause while “hobbling along rather pathetically,” he said in his book.

As Caray approached the first-base line, “I whirled one cane over my head and flung it as far as I could,” he said.

With the crowd cheering and urging him on, Caray started toward home plate with the help of the remaining cane. Just before he got to his spot, Caray stopped and tossed the cane into the air as spectators roared in approval.

After the ceremony, Caray made his way to the dugout and was approached by pitcher Bob Gibson. According to Caray, they had the following exchange:

Gibson: “Harry, what the hell was that all about?”

Caray: “Hey, Gibby, it’s like I’ve always told you, pal. This isn’t just baseball. It’s show biz.”

During the broadcast of the game, won by the Pirates in 14 innings, Caray interviewed baseball commissioner Bowie Kuhn and let him do some play-by-play. Boxscore

The 1969 season turned out to be Caray’s last with the club. On Oct. 9, 1969, he was fired after serving as the voice of the Cardinals for 25 years.

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Seventeen years after he left Chicago as a player, Lou Brock returned as a broadcaster.

Brock, who transformed from an underachiever to a Hall of Famer after his trade from the Cubs to the Cardinals in 1964, joined the White Sox as a television analyst in 1981.

Brock, 42, was paired with broadcaster Harry Caray to call games for a White Sox team managed by Tony La Russa.

In seeking a role that would keep him involved in baseball two years after he had retired as a Cardinals player, Brock discovered that being a White Sox broadcaster wasn’t right for him.

Idea develops

After playing his last game for the Cardinals in 1979, Brock got involved in several business ventures, including a role doing promotional, marketing and sales work for Anheuser-Busch.

Brock also tried broadcasting. In 1980, he briefly was an analyst on national games for ABC-TV. He also did occasional Cardinals games.

In spring 1981, while in Chicago to present an award to White Sox outfielder Ron LeFlore, Brock met Eddie Einhorn, according to the Chicago Tribune.

Einhorn and Jerry Reinsdorf, co-owners of the White Sox, had plans to launch a subscription-based televised sports service in Chicago and were on the lookout for former professional players with broadcasting talent. Einhorn talked with Brock about working White Sox games.

“I listened to some tapes he did for the St. Louis Cardinals and I was impressed,” Einhorn said.

Reinsdorf added, “When we hit on the idea of Brock, I thought it was sensational.”

At that time, Anheuser-Busch was a sponsor of televised White Sox games. According to columnist Dick Young in The Sporting News, “Anheuser-Busch, feeling pressure from Old Style beer in that area, got up the dough for (Brock) to join the ChiSox air crew.”

Softer approach

On June 20, while the 1981 season was on hold because of a players strike, the White Sox announced Brock would join their broadcast team when play resumed.

“We feel very fortunate,” Einhorn told the Associated Press. “We said we had been planning to enlarge our announcing team and this seemed a good time to do it.”

Said Reinsdorf: “I didn’t want to get caught short on announcers. We started looking for someone with stature and credibility. Brock has both.”

Brock’s hiring broke up the White Sox’s television broadcast team of Caray and Jimmy Piersall. The White Sox said Piersall would move to the radio side and work with Joe McConnell.

Caray and Piersall were popular and controversial. Both were critical of La Russa, irritating the manager. Though Einhorn and Reinsdorf denied Brock’s hiring was intended to change the tenor of the telecasts, many thought otherwise.

“It’s obvious why they’re doing it,” wrote Ron Maly of the Des Moines Register. “They’re tired of hearing Caray and Piersall bombard the Sox manager and players with criticism.”

In his book “The Truth Hurts,” Piersall said, “La Russa went to Einhorn and Reinsdorf and told them that the problem with the White Sox … was the announcers, Harry and myself.”

Piersall added, “La Russa had Reinsdorf wrapped around his little finger … If La Russa was as good a baseball man as he was a politician, the White Sox would have been a lot better for it. I understood that in early 1981.”

Cardinals reunion

Caray had been the voice of the Cardinals when St. Louis acquired Brock in June 1964. As Brock sparked the Cardinals to three National League pennants (1964, 1967 and 1968) and two World Series titles (1964 and 1967), Caray described the speedster’s exploits to the club’s vast audience. To the White Sox owners, pairing them seemed natural.

“He’s a good friend,” Caray said of Brock. “He is an intelligent, articulate man. There’s no way I can object to a Lou Brock in the booth.”

Brock told the Chicago Sun-Times he looked forward to partnering with Caray “because I can learn an awful lot working with him.”

“I’ve always had a good rapport with Harry,” Brock said. “He’s one of the best and most knowledgeable play-by-play men in the country.”

Bad reviews

When the players’ strike ended in August 1981, viewers tuned in to discover the tandem of Caray and Brock was not what they wanted. They missed Piersall’s brashness and the playful exchanges he had with Caray. Brock was measured in his remarks.

“If he were any good, he’d still be behind the mike for the Cardinals, right?” Maly said of Brock in the Des Moines Register.

Ron Alridge, Chicago Tribune TV-radio critic, called Brock “inexperienced and inarticulate.”

Said Caray: “Poor Lou Brock. I feel sorry for him … I just don’t think people are buying Brock.”

Feeling like an outsider on the announcing crew, Brock told Rick Hummel of the Post-Dispatch, “I’m the fifth wheel out of four.”

After the 1981 season, the White Sox broadcast team got a shakeup. Caray left and joined the crosstown Cubs. Piersall was fired. The club was “disappointed” in Brock’s performance, the Chicago Tribune reported.

For 1982, the White Sox went with a revamped broadcast team of Don Drysdale and Ken “Hawk” Harrelson on television and McConnell and Early Wynn on radio.

With the exception of a few appearances on Cardinals telecasts through 1984, Brock’s broadcasting career basically was finished.

Previously: How Harry Caray survived near-fatal car accident

Previously: Cubs knew Lou Brock was on verge of stardom in 1964

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Combining talent with a relentless commitment to learning his craft and creating his own breaks, Dan McLaughlin earned one of the best jobs in baseball, becoming the signature voice of Cardinals telecasts.

McLaughlin, a St. Louis native, began his professional career with KMOX Radio in 1997. Two years later, at 25, he was doing play-by-play of Cardinals road games on TV.

McLaughlin today is the popular voice of the Cardinals on Fox Sports Midwest telecasts. His annual charity golf tournament in St. Louis has raised millions of dollars for children with disabilities.

On March 23, 2017, McLaughlin consented to an interview with me in Jupiter, Fla. He was gracious with his time and with his insights.

Here is an edited transcript of that tape-recorded interview:

Q.: Of all the major-league broadcasters, you’re the best at interacting with your audience, especially through social media. What made you decide to be so accessible?

McLaughlin: “Two things. One, I felt people didn’t really know who I was. I’m kind of a smart-aleck, like to have fun, definitely don’t take myself too seriously. When I burst on the scene, a young guy, I think the perception was for a long time that I was buttoned up, no personality. That’s the furthest thing from the truth.

“No. 2, I’m involved in a lot of charities in St. Louis, including my own golf tournament, and I thought if I could promote that, maybe get a following on Twitter, maybe I could raise some more money and it would be a good thing.

“Those were the two main reasons I did it. As I got more involved, I found it to be really helpful for what I do. It was great to see the opinions _ good and bad _ of fans. It’s important to get the feel of the fan base.”

Q.: Who were the broadcasters that influenced you?

McLaughlin: “I was making $4 an hour to do producing at KMOX. I would listen to those guys on KMOX intently to see how they got in and out of commercial breaks, or how they were able to build off the anticipation of what might be a big moment.

“Those guys were, in no particular order, Jack Buck, Mike Shannon, Ken Wilson on hockey, Mike Kelly on Mizzou games. Another guy who really helped me was Randy Karraker, who was a talk-show host at KMOX. He gave me a lot of time and listened.

“All those guys, all those experiences, are what shaped what I am today.”

Q.: Can you share a story about something you learned from Jack Buck?

McLaughlin: “Jack Buck was phenomenal to me. One day in the baseball season, it was a Saturday, there was a rain delay in a game between the Cardinals and Dodgers at Busch Stadium. They knew they were going to get the game in, but it was going to be a long rain delay.

“So I get a call from KMOX and I’m told that Mike Shannon has to leave the ballpark and go to his Night at the Races show and can I fill in and work with Jack. Yeah, I’ll be there. I was doing yard work. So I shower real quick, race down to the ballpark.

“The weekend before, in Los Angeles, I had done Cardinals and Dodgers on TV. So I had all these little notes with anecdotes on all these players. I could tell you everything about every player on both sides.

“I walk into the booth and _ (McLaughlin launches into a spot-on impersonation of Buck’s comforting, gravelly growl) _ Jack says, ‘Dan, how are you?’ I said, ‘Mr. Buck, I’m excited. I’m ready to go.’ He said, ‘What are those?’ I said, ‘These are my notes. I am ready.’ He said, ‘Oh, really. Let me see those.’

“He takes them and tears them up into about a thousand pieces and slams them into the trash can. He points at the trash can and says, ‘That’s not the story.’ Then he points at the field, ‘That’s the story. Tell them what you see, kid.’

“He walked out on purpose and left me alone for a few innings to do the game. I’ll never forget it _ the story is on the field. Never forget you’re the eyes and the ears of those who can’t be there.”

Q.: You’re carrying on a Cardinals tradition of broadcaster excellence _ Harry Caray, Joe Garagiola, Jack Buck and others. Do you ever reflect on the importance of that role?

McLaughlin: “It will hit me during a game in the middle of the season. I’m sitting next to Tim McCarver, who has done 24 World Series, and I’m talking about the team I grew up cheering for, in the city I grew up in and love, and it’s like, ‘How did this happen?’

“This is a great responsibility. That’s how I look at it. This is more than a job. This is a responsibility to carry on a legacy and a tradition for these fans. I better bring my A game, at least try to, every single night because they deserve that.”

Q.: What makes Tim McCarver such an outstanding analyst?

McLaughlin: “When his playing days ended, he didn’t just say, ‘I’m a former player.’ It was the close of a chapter in a long book of his life. He wanted to be the best broadcaster he could be. He took that on just like he took on being a catcher for the Cardinals. He looked to advance the story and didn’t just settle for being a former ballplayer.

“In my mind, he’s the best baseball analyst that’s ever lived. It’s not even close.”

Q.: Mike Shannon is the Cardinals radio voice. You’re the Cardinals TV voice. Do you two interact at all?

McLaughlin: “All the time, but especially when I was younger and Mike was on the road more. We had a lot of fun together.

“He always had a place set up to go play golf. We’d play golf almost every morning on the road. Sometimes he’d have Red Schoendienst or Jose Oquendo or a player with him. They treated me like a peer, but I always looked at it like I was an invited guest. I’d just shut up and listen to what they had to say.

“Mike always has been really good to me. Still is. Very kind. He understood the role I was in as a young guy, 23, and that it wasn’t easy. He always made it easy for me.”

Q.: You’re living the dream for a lot of people. What advice do you have for someone hoping to become a major-league broadcaster?

McLaughlin: “If this is what you truly want to do, go for it. My advice, especially for high school and college kids, is write the informational letters, ask for the internship, get involved immediately and get behind a microphone.

“In this business, there are so many people who start out wanting to be behind the microphone and then wind up being behind the camera. Don’t let people say you can’t. If I can do it, anybody can.”

Q.: You’re at the top of your game now. What else would you like to try to do with your career?

McLaughlin: “I’ve had multiple opportunities to leave for different teams, networks, national stuff. This job is the ultimate to me. This is my dream. I’m where I want to be. I would hope this is the last job I’ll ever have because I really don’t have anything else I want to do.

“The Cardinals are great to me. With the platform we have in the community, you can make a difference in a lot of lives. I know that sounds corny, but I get more out of this than I would doing a national game. That doesn’t resonate with me. What resonates is doing the best job I can for this franchise. That’s clearly the most important thing in my professional life. I love it.”

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