With the Cardinals in need of a public relations boost, Stan Musial went to bat for Red Schoendienst.
On Oct. 20, 1964, the Cardinals hired the popular Schoendienst to replace Johnny Keane as their manager. Four days earlier, Keane had stunned the Cardinals by resigning less than 24 hours after leading St. Louis to a World Series championship.
Schoendiesnt, 41, a former all-star second baseman who was a coach on Keane’s staff, had no managerial experience. “I never had really thought about managing,” Schoendienst said in his book “Red: A Baseball Life.”
According to broadcaster Harry Caray, in his book “Holy Cow,” the Cardinals had told Schoendienst that summer they wanted him to get experience managing in the minor leagues. Schoendienst said he told the Cardinals he had no desire to manage and would prefer to remain a major league coach for the next 25 years.
Keane quit because Cardinals owner Gussie Busch had fired general manager Bing Devine in August and plotted to replace Keane with former St. Louis shortstop Leo Durocher after the season. Even though Busch changed his mind about firing Keane after the Cardinals rallied to win the National League pennant and World Series crown, Keane refused to stay. His surprise departure triggered a firestorm of criticism against Busch and general manager Bob Howsam.
Desperate to repair the damage, Busch ordered Howsam to fire consultant Branch Rickey, who had advocated for Devine’s dismissal and for Durocher to replace Keane, and he formed a six-person executive committee to seek a replacement for Keane.
Musial, in his first year as Cardinals vice president after a stellar playing career, and Howsam were the key members of the committee. Joining them were Busch, club executive Dick Meyer and Cardinals board of directors members Jim Conzelman and Mark Eagleton.
According to multiple sources, Howsam favored hiring either White Sox scout Charlie Metro, who had managed for Howsam in the minor leagues at Denver, or former Giants manager Al Dark, a one-time Cardinals shortstop.
Musial advocated for Schoendienst, who was Musial’s friend and road roommate during their playing days together for St. Louis.
“I knew Red needed experience _ we all did _ but we felt he was the best man for the job,” Musial said, according to George Vecsey’s 2011 biography of the Cardinals icon.
Said Schoendienst: “With Musial leading my support, it came down to as much a public relations decision as a baseball one and that’s where I had the advantage … The prevailing thought was the new manager needed to be someone who was a favorite of the fans.”
Schoendienst got tipped off by a Busch relative, Ollie Von Gontard, that the committee was considering him as a serious candidate.
Caray told Schoendienst, “Red, if you keep your nose clean with all the craziness that’s going on here, you’re going to wind up being manager of this club.”
Schoendienst said Busch called and asked to meet at the ballpark. Schoendienst said he met with Busch and Howsam. After Howsam quizzed Schoendienst about game strategies and player personnel evaluations, Schoendienst said the general manager “suddenly jumped up from his chair and asked how I would like to manage. I said that would be great and he said, ‘You’re my new manager.’ It happened so quickly I really didn’t have time to think about it.”
Said Schoendienst: “I felt comfortable that I could do the job and was ready to put my full-time energy and devotion into the post.”
Take my advice
Ed Spiezio, a Cardinals infielder, told Larry Harnly of The Journal-Register of Springfield, Ill., that he didn’t expect Schoendienst to be elevated from coach to manager. “It really surprised me when they named Schoendienst manager,” Spiezio said. “… I never thought of him being the manager. He was so close to all the guys. Then all of a sudden he’s the manager.”
Cardinals players, who respected and supported Keane, were tolerant of Schoendienst, who avoided micro-managing while learning on the job.
In his book “Stranger to the Game,” pitcher Bob Gibson said, “The only problem I had with Schoendienst was that he wasn’t Johnny Keane. But he was a good man and a good man for us … Schoendienst, like Keane, respected our intelligence and our professionalism. His only rules were ‘Run everything out’ and ‘Be in by 12.’ Somehow, we got the words tangled up and lived instead by the motto ‘Run everything in and be out by 12.’ ”
Schoendienst also listened to his players. Said Gibson: “Red was uncertain of himself in the beginning, a fact which the ballplayers were well aware.”
Gibson said he and catcher Tim McCarver would sit on either side of Schoendienst in the dugout and offer suggestions to one another about game strategy. “We never actually told him to make a move; we were just there as birdies in the ear, now and then providing the information he needed to make his decision,” Gibson said.
Center fielder Curt Flood, in his book “The Way It Is,” said of Schoendienst, “When he was required to think two or three moves ahead, as in choosing pinch-hitters or replacing pitchers, he accepted advice readily. And it was given matter-of-factly, with every consideration for Red’s position.”
Outfielder Carl Warwick told author Peter Golenbock for the book “The Spirit of St. Louis” that Schoendienst was a popular choice with the players. “You couldn’t help but love Red,” Warwick said. “You knew he was going to be on your side all the time … Red was available to help anybody any time.”
The Cardinals finished seventh and sixth in Schoendienst’s first two years as manager, then won two consecutive pennants and a World Series title. He managed the Cardinals from 1965-76 and for parts of 1980 and 1990. His 1,041 wins rank second only to Tony La Russa (1,408 wins) among Cardinals managers all-time.