RetroSimba

Baseball experienced Saturday night fever on a Thursday in Chicago and it resulted in a disco inferno.

On July 12, 1979, the White Sox staged a Disco Demolition Night promotion for a doubleheader with the Tigers at Comiskey Park.

The stunt called for disco record albums to be blown up between games, but the situation got out of control when thousands of people poured out of the stands and damaged the field.

Umpire crew chief Dave Phillips called off the second game, ruling the field unplayable, and the next day the American League granted a forfeit win to the Tigers.

Rock n’ roll will never die

Disco dance music became popular in the 1970s and was highlighted by performers such as Donna Summer, Village People, and KC and the Sunshine Band. The soundtrack to the hit movie, “Saturday Night Fever,” featured disco songs such as “Stayin’ Alive” by the Bee Gees and “Disco Inferno” by The Trammps.

In an attempt to capitalize on the trend, Chicago radio station WDAI changed its format from rock music to disco. The switch caused the departure of disc jockey Steve Dahl, who resented the rise of disco.

Dahl ended up at WLUP, a Chicago FM radio station focused on rock music. Dahl, 24, developed a following by bashing disco.

The White Sox, looking to build an audience for a weekday doubleheader between two teams with losing records, arranged with Dahl and WLUP for the Disco Demolition Night. Anyone bringing a disco album would be admitted to the doubleheader for 98 cents. The price was chosen because WLUP’s location on the FM dial was 97.9.

“When baseball has to rely on that kind of bush promotion to get people in the park, we’re all in trouble,” Tigers general manager Jim Campbell said to the Detroit Free Press.

The scheme called for the disco albums to be burned and exploded under fire department supervision in center field between games.

White Sox owner Bill Veeck, whose 1979 antics included a Greek Night featuring what The Sporting News described as belly dancers “of all shapes, sizes and ages,” was surprised when the anti-disco promotion attracted far more spectators than he expected. Attendance was 47,795 in a ballpark with a seating capacity of 44,492 and many more reportedly were turned away at the gates.

“We had more security than we ever had before, but we had as many people in here as we ever had,” Veeck said to the Chicago Tribune.

The first game was played “under a constant bombardment of records and firecrackers,” according to the Tribune, and play was halted several times. Spectators flung the record albums onto the field like Frisbees.

“How’d you like to get hit in the eye with one of those?” said White Sox designated hitter Wayne Nordhagen. “These people don’t realize it only takes one to ruin a guy’s career.”

Tigers center fielder Ron LeFlore said a golf ball thrown from the stands bounced between his legs while he was catching a fly ball.

“These were not baseball fans tonight,” Veeck said.

After the Tigers won the game, 4-1, it was time for the disco demolition to begin. Boxscore

Wild bunch

Dahl blew up a crate of disco records and the fiery explosion sent spectators into a frenzy. An estimated 7,000 spectators stormed the field, the Free Press reported. Video

“I was scared,” said White Sox pitcher Ken Kravec, who was in the bullpen to warm up for Game 2.

Veeck and White Sox broadcaster Harry Caray each used the public address system to urge people to leave the field, but their pleas mostly were ignored.

“Beer and baseball go together,” Tigers manager Sparky Anderson told the Tribune. “I think those kids were doing things other than beer.”

With little to do other than run around the field, the interlopers eventually began leaving. When helmeted police arrived, fewer than 1,000 people remained on the field and officers cleared it in five minutes, The Sporting News reported.

According to the Tribune, 39 people were arrested and six were injured.

One hour and 16 minutes after its scheduled start, Phillips called off Game 2.

“Ten years after Woodstock, there was Veeckstock,” wrote Tribune columnist David Israel, who called it baseball’s “first rock riot.”

Paying the consequences

On July 13, 1979, American League president Lee MacPhail ruled the canceled game a forfeited win for the Tigers and a loss for the White Sox “because of inadequate crowd control and damage to the playing field, both of which are the responsibility of the home team.”

“We have found a lot of ways to lose games this year,” said White Sox manager Don Kessinger, “but I guess we’ve added a new wrinkle. It’s tough to lose two games when you played only one.”

For Anderson, who joined the Tigers a month earlier after managing the Reds in the National League, Disco Demolition Night was his first time at Comiskey Park.

“If I could get every team in the league to put on a promotion like that, I might win a few games,” Anderson said.

Veeck disagreed with MacPhail’s decision, saying, “I think the grounds for forfeiting are specious at best. It’s true there was some sod missing. Otherwise, nothing was wrong.”

On its editorial page, the Tribune called Veeck’s antics “an outrageous example of irresponsible hucksterism that disgraced the sport of baseball, endangered the White Sox and Tigers, and cheated and insulted the genuine fans who came to Comiskey Park.”

In The Sporting News, columnist Dick Young suggested, “Let them hold it in the studio and burn down the radio station.”

Dahl said to the Free Press, “Everybody over 40 is freaked out.”

Veeck called Disco Demolition Night “a regrettable incident” and an “ill-advised promotion,” apologized to White Sox fans and players, and said, “All I know is we’ll make certain we don’t try anything like this again.”

WLUP production director Russ James shot back, “Tonight was like the Toyota commercial: You asked for it, you got it. What did Veeck expect? He sanctioned this.”

Said White Sox pitcher Rich Wortham: “This wouldn’t have happened if they had country-and-western night.”